Posted on 05-06-18

Enterprise security: When New Technologies bring new Threats HOW DO YOU SCALE UP?

Excerpt Article by Mr. Joseph S Jayakumar, Director Amstar Technologies


The Digital revolution has taken over the World. It’s only a few years ago that we have begun adjusting to its Dynamics. In the event of Digital solutions like Cloud, Analytics and now Artificial Intelligence enabling fast tracking of processes, we can no longer ignore the potential repercussions in a fast paced IT environment if improperly deployed across verticals.

Though newer technologies and their advantages are irrefutable in a usage context, what one cannot forget is that their deployment comes with its own set of threats and challenges. A notable observation is that the inadequateness of the existing security paradigm exists in protecting applications and data against malicious attacks. With this emerging yet shocking reality, it has become necessary for businesses to re-evaluate their security approach and identify gaps responsible for exposing sensitive data to stakeholders and public at large. In today’s expanding threat landscape, there are a number of critical areas that organizations should focus which are crucial for it to ensure security and sustenance like .

Re-evaluating your Data patching strategy

“Are these skilled workers getting jobs suited to their skill sets?”


“Are they re-skilled enough”?

TMalicious attacks from unknown sources can easily lead to the downfall of an enterprise, irrespective of its size. Ransom ware in particular can harm systems if a robust patching strategy is not in place or its application implementation is delayed. Organizations should consider not only increasing the frequency of their patching, to ensure the latest patches are being deployed, but also how quickly patches can be applied to the entire network without hindrances.

Data Patching must be placed at the top of an IT firm’s priority list especially since the presence of vulnerabilities is a very easy medium for any attacker to get in. In fact, the deadly attack of ransom wares like WannaCry and Petya, that affected Windows systems across the world, has propelled IT teams to carefully examine their patching strategy.

Else we alternatively suggest IT vendors to get significantly reskilled in a robust data patching strategy across sectors.

Revisiting your Cloud endpoint strategy

According to a recent report by IDC, Nearly 70 per cent of successful breaches begin at the endpoint. Though application specific security policies, virtualization and data containerization can avoid data theft or hacks on end point devices like mobiles and laptops, danger continues to loom especially for endpoints that allow Cloud Technology Optimization

An understanding of this risk mandates development of an end-to-end strategy to safeguard endpoint devices that can be an easy prey for malicious attackers. . Else we alternatively suggest IT vendors to get significantly reskilled in a robust cloud endpoint implementation across sectors.

Bringing inclusivity among stakeholders

While the IT and security team take up the task of safeguarding software, devices and processes from unwanted external forces, sometimes the problem may lie closer. Business leaders must turn their attention to their very own employees. BYOD (Bring your Own Device) and flexible working have now become a norm. However, this could be harmful to the company in the event of negligence and lack of clarity with regards to security policies.


In fact, according to a recent study conducted by Citrix and Ponemon Institute, over half (60 %) of the respondents stated that employees and third parties bypass security policies and technologies because they are too complex in nature. This lack of awareness could lead to a potential major data breach.
Therefore, organizations must invest sufficient time and resources in educating their employees about the importance of safeguarding organizational data and the procedure to do the same.

Get the best out of your data privacy with Amstar Technologies today

Technology Automation

A recent report by Cyber Safety and Education highlights there will be almost 1.8 million unfilled positions in security by the year 2022. In order to address this skill gap concern, organizations’ can look at automation as an efficient aide, responsible for tasks that require limited to no human intervention.

The idea is to give employees more time to invest in business development decisions by shortening the length of their to-do list. As Artificial Intelligence (AI) and Machine Language (ML) get smarter, employees can now be entrusted with dedicating their time to strategize and enable creation of a stronger set-up, capable of withstanding sophisticated threats.

Having said that, what remains clear is that while disruptive next generation technologies are progressively becoming an integral part of IT, it comes with its own sets of pros and cons. Though newer technologies and their advantages are irrefutable, what one cannot be forgotten is that their deployment comes with its own set of threats. Therefore, understanding the risks associated with enterprise platforms before taking the plunge is very crucial. At the end of the day, it all boils down to understanding what your business needs and accordingly re-structuring it across platforms and verticals to ensure continued growth.

Register for a Complimentary Audit on Enterprise Security Reskilling with Amstar Technologies starting today

Posted on 01-06-18

How effectively can Human Resources utilize Technology in Recruitment Optimization Strategy?

Contributory Insight Article by Mr. Suresh HR and Talent Sourcing and Mr. Kalyan Sales-Operations-Communication Lead


As India accelerates the economy globally on a basis of strong technology skills, there is also a growing need among recruiters at large to hire a capable and skilled talent pool. Many HR firms are aiming to fill the gap by using technology to narrow down on the most suitable candidates for skilled jobs.

India is one of the fastest growing economies currently in Asia, with an aggressive workforce to match across industry verticals. According to the recent India Employment Report more than 460 million people above the age of 14 years have been employed in 2015-16, which is around nine million which was more than a decade ago. An impressive fact is that India alone produced around 6.3 million graduates and 1.4 million post-graduate students in 2015.

The headcount are only increasing and in the next decade, India INC will account for more than half of Asia’s workforce. So how do corporates cope at large with this ever-increasing influx of skilled candidates? The question also arises about

“Are these skilled workers getting jobs suited to their skill sets?”


“Are they re-skilled enough”?

The solution to which there is an influx of Indian startups tapping into technologies such as artificial intelligence, machine learning and predictive analytics to build plug-and-play platforms for large companies with the aim of assisting large companies to address their hiring needs and further simplify complex hiring processes.


However at Amstar it’s all about customizing the perfect job for the perfect candidate adds Mr. Joseph Suresh, Recruitment and RPO head at Amstar Technologies who is bullish on outbound hiring strategies and taps into social talent data and predictive analysis to engage the right candidates for a job unlike the conventional way of hiring where recruiters wait for the most suited candidates to apply.

Mr. Kalyan B, IT Lead at Amstar Technologies also adds that “There are some broad trends we are witnessing in the market today and one is that people are not reliant on job portals as much as they were earlier. There are more choices available for job hunting and the main question that pops up is, can someone find a job that they actually like?” which has led to candidates having varied expectations from their jobs.

While Hackathons have proven to be an unbiased and skill-driven method to hire quality coders for large enterprises we also analyze the available data of talent on online community networks and social media to intelligently match candidates to relevant opportunities. Being data rich, we envision bridging the gap between human resourcing and optimum business goals.

Amstar has thus far extensively worked with large enterprise companies such as Cisco, PayPal, Adobe, ABB, etc. Precise recruitment decision making is where we specialize in. According to Mr. Joseph Suresh Technology can be used for strategic business purposes such as understanding human behavior, seeking talent and overall driving an optimum workplace culture thus providing cost saving, increased productivity, better talent acquisition and higher talent retention which are the essential ROI takeaways for our clients at large.

While grooming coders for India’s technology needs is critical and plays a centralized role in companies today, there is also a growing need for qualified coders and software engineers. This is where Amstar is creating a difference unconventionally by participating at coder’s meets, Hackathons and potentially hiring talent pool from these platforms. We did this initiative recently at IBM Code Day 2018 and have been pleased with the outcomes.

The idea for this initiative was spontaneous “Technical Recruitments can sometimes be subjective and biased, which is detrimental to technical hiring. If you’re a good coder and can prove what you know theoretically, it doesn’t matter where you study or how you come across during an interview at a certain time. Technical hiring has to be bias-free and skill-driven,” and Amstar’s team saw this live at IBM Code Day so we went a step ahead in our hiring initiative unconventionally and the results are impressive.

Lastly it’s all about keeping the “Human” element in Human Resources While it may appear many startups could quickly replace the role of a HR optimization strategist we disagree as “Research has shown that recruiters spend 38-40 hours per week just to schedule interviews. With big enterprises, this is a mammoth waste of time. Since we are extensively involved in IT life cycle we can enhance the productivity levels significantly by identifying the right employees for companies, and eliminating poor fits as well thus resulting in better employee retention, reduced attrition and improved company morale at large.

Is Hiring too big a Challenge? Amstar is there. Join the Recruitment Optimization Movement now…

Posted on 29-05-18

Information Technology sector to create 5 million jobs globally

Training and Development Series Article by Mr. Joseph Suresh, RPO and HR Head at Amstar Technologies


According to a recent survey by market intelligence firm IDC sponsored by CISCO, there is a significant shortage of skilled employees. Many of these organizations are facing crunch of IT professionals with strong PMP and IT certification skills.

All objects and substances have their own unique optical patterns. Same goes with Digital transformation in the Information Technology sector which is increasing the demand for professionals with specific skills in areas like cyber security, cloud, big data and data analytics. These niche verticals look promising and can create promising innovations across various sectors. IT enterprises look forward to add more than 5 million positions worldwide by 2027, adds the survey.

This paves the way for consumer or enterprise applications operators to think beyond paradigms like

  1. Identifying the unique platforms
  2. Confirming the authenticity these platforms
  3. Analyzing the optimum usability of these platforms
  4. Spotting and Detecting bugs in platforms
  5. Classifying the best in class solutions

The “most significant roles” or “in demand roles” as per the survey report span various IT functions like data management/analytics, cyber security, IT infrastructure, software/applications development and digital transformation which have become the need of the hour for any enterprise.

Digital transformation and migration is driving the industry and creating demand for new roles. The economic opportunities are huge for individuals looking to further their IT careers or begin them afresh in promising verticals. This provides a roadmap of where the jobs are and will be in the future,” and training and re-skilling providers need to be equipped themselves to handle the challenge better.

Yes the verticals and implementations are limitless bringing new levels of trust to business transactions. But with it comes the challenge of usage and skilled staff to work without hindrances on these platforms.

Thus to be ready for these roles, IT professionals should drive their own careers by getting certified in niche yet in demand areas where organizations are looking out for. The impetus is on certifications where usually 7 (seven) out of 10 (ten) organizations leverage them as a valid tool when hiring or promoting candidates to the next level essential to the organizations’ success, both in the near and long term.

The essence is that old information is virtually worthless to advertisers and therefore not profitable for the companies to store. Why would Google need your location from six years ago, or Facebook to store your messages from 10 years ago, to target advertising? You may not live in the same location; you may not have the same friends, interests, hobbies, career, weight or even income as in that time period. Yet they just keep hoarding it on a case to case basis.

Stay ahead! Stay Skilled! Join Amstar’s Reskilling programme today!!

Posted on 25-05-18

Digital Expiry Date- Need of the Hour in today’s Hyper Consumerism era

Industry Opinion Article by Mr. Joseph Jayakumar, Director Amstar Technologies


Technology firms cannot keep our data forever on cloud and put our privacy at risk. This comes on wake of severe data breaches globally. Companies erasing our information quarterly would offer us greater freedom online without also significantly destroying their profit margins.

It’s taken some time, but people have finally discovered that how much information companies like Google, Facebook etc have with them. We cannot keep sacrificing our privacy to continue using the internet. However, at the same time, new digital and hybrid innovations that millions love and enjoy everyday alas require our data. So what are we to do and where are headed to?

The biggest issue with software industry’s data collection is the span of time for which it hoards information. The industry simply does not believe in a delete all button. For instance, Google has records of all your locations for the last six years, and Facebook has an archive of your deleted messages from nearly 10 years ago.

This kind of long-term data storage may seem harmless to some. To others, it may even be useful to know what exactly they were doing on a specific day many years ago, or recover messages from a loved one, or see how much their searching and browsing habits have changed over a period of time. However, as government surveillance is emerging as a growing threat especially in surveillance based states like China or Iran, the long-term data storage enacted by all of the top tech companies is yes dreams do come true for any current or future authoritarian state.

Even if the government is not keen on enacting any carrot and stick theory of policies of tracking your every word and executing you for any rebellious statements, the knowledge of potential surveillance can lead to self-censorship. But the knowledge that they may look into you when caught with a red flag down lane can lead to society operating with a subconscious fear of expressing views on the Internet unbiased without any perception

This is why we need online privacy and have the rights to be curious or conduct digital actions without constantly being tracked or fearing future reprisals

Because when you ask yourself who suffers the most from unjustified surveillance? It is not the privileged, but the vulnerable. Surveillance is not about safety, it is about power. It’s about power of control for many companies globally who are unsure of how to harness it wisely in long run.

The essence is that old information is virtually worthless to advertisers and therefore not profitable for the companies to store. Why would Google need your location from six years ago, or Facebook to store your messages from 10 years ago, to target advertising? You may not live in the same location; you may not have the same friends, interests, hobbies, career, weight or even income as in that time period. Yet they just keep hoarding it on a case to case basis.

Therefore, the need of the hour is to propose an act that will allow companies to harvest/mine as much information as they like, but with one caveat or thumb rule.

“They must delete the information from their servers in quarterly blocks. This would allow us to keep using the services we like in the exact fashion that we do now”

Else they can also offer an option to download all the data they have on you, if you would like to keep your images or statuses or messages or emails with an opt-out option.

The world is constantly changing. It may be too difficult or even impossible to stop global entities from monitoring your internet activity, but we can at least take a first step and put a roadblock in place for any potential or future unwanted surveillance where these companies will not have access to our life’s diary at the click of a button, or see everywhere we have been for 10 years, or use searching or browsing history from when we were a teenager to question our character.

Thus Digital Expiry Date offers companies the benefits of getting your data, personalizing results and yet still able to make profits, while putting some span of control in the user’s hands. We as educated customers will also not have to worry about governments or companies in the future mishandling years’ worth of our confidential information.

Thus a Digital Expiry Date in Amstar’s point of view can help to maintain online innovations and profitability, while helping to prevent any future privacy disasters yet keeping customer’s information safe. It is not a perfect solution, but it is a start and we at Amstar Technologies wholeheartedly support this move and invite others to join our move today.

Join us for latest webinars on Big Data Security and IoT starting today.

Posted on 22-05-18

How Big Data gets misused in today’s Hyper Consumerist Era?

Technologically let’s accept this right now. Data of any kind can simultaneously be both largely beneficial and yet damaging. Not all data has a capacity to be harmful on its own, yet the ways in which we choose to collect and leverage it can change the scenario significantly. But when a third party agency obtains your email address without consent, the concerns become more dangerous as the party involved never gave you the option to avoid communication and yet has mined your information without your implicit consent or knowledge.

The scenario becomes even worse in case sensitive data, such as your phone number, your home address family information or even your credit card number or other personal identifiers. The danger isn’t always because a company has hidden or ulterior motives. Many mobile apps and analytics tools, for instance, can do things like tracking time you spend at work, improving your efficiency and performance and help you to make better decisions at work or personal life.

These apps and platforms aren’t an issue, but the vulnerability of the data they collect is paramount because in the event of a data breach or cyber attack, the inherent risks of the data they have collected can come to fruition and eventually affect us all on a large scale.

How Big Data gets misused?

In today’s hyper-digital landscape, data is necessary to participate in so many customer experiences. In fact many shop online actively via e-retailers like Amazon, Flipkart etc and their website, apps tracks your order history and purchase data since inception on cloud. Also when we browse on Social Media our favorite platforms are mined wherein our interactions and interests for future targeted promotions and ads are contextualized with location data to provide local and relevant information or ads of your choice.

Data makes the online world go around, and, believe it or not, it now also helps facilitate real-world experiences too via Augmented Reality, 3 D modeling etc. However, even though it’s necessary, they also mean it’s always not safe as it comes with its own risks like.

  1. The moral implications of improper profiling

    One common form of big data and analytics businesses use is to understand their consumers taste and preferences via a technique called as algorithmic profiling. Through this a variety of collected datasets and information are obtained through which an analyst can merge and study the details to find more complex preferences. Thus to create the datasets, automated algorithms sort data based on a variety of meta-information.

    However, much of the sorting flies under the radar, and as a result, remains proprietary and private. At any given time, people visiting a site or using an app have no idea the technology is categorizing them based on their actions.

    Data profiling can lead to potentially extremely dangerous and morally concerning habits. For example, it is possible to compile lists with the names and contact information of victims, the addresses and locations of these people with specific illnesses and more. People or unlisted data brokers can then get their hands on these lists and sell them to interested businesses for a price.

  2. Discrimination

    Similar to the problem with algorithmic profiling, big data can be a source of both intentional and unintentional discrimination in all forms and not just race and nationality.

    However, much of the sorting flies under the radar, and as a result, remains proprietary and private. At any given time, people visiting a site or using an app have no idea the technology is categorizing them based on their actions.

    A Google study, for instance, revealed men and women see separate online job ads, resulting in men being exposed to ads for higher-paying jobs and better opportunities, more often. It’s not always due to direct targeting from a specific individual or group, however. Facial recognition sometimes has a tough time identifying people sometimes on personal devices. Yet, when companies or law enforcement agencies use this technology on a greater scale for activities like criminal identification and profiling, it’s not only unethical but also puts vulnerable people at a greater risk.

  3. Data, system and collection errors

    With sheer amount of data being collected, and how it gets collected, there is certainly room for errors bound to happen. With smaller details that are less consequential, this isn’t an issue, nor is it scary. In fact, it can be silly to see how many odd things advertisers suggest for you based on something like your past browsing habits or recent purchases.

    But what when the information is crucial to your life or future opportunities? What about when it involves your online identity entirely? In fact Australia’s automated debt recovery system has been on target of complaints, many of which purport the system inaccurately targets improper or vulnerable people.

    Welfare cuts in the U.S. powered by big data systems have also come under fire for harming the lives of many innocents in Indiana, Florida and Texas due to data inaccuracies. Misinformation visualization where the improper visualization of data is possible through collection or processing errors can also lead to distorted or corrupted data that has unintended consequences for both your audience and organization on a large scale.

    This brings us two essential questions:-

    1. How do we know a system is truly accurate and algorithms are working properly?
    2. What happens when there are errors or bugs, and how do we address them with best Turnaround time?
  4. Data breaches or cyber attacks

    Massive troves of data must have a data center. Companies tend to deploy their own local or in-house data centers to this end, or they even outsource the systems and handling to a reliable third-party service provider. In any case, the collected information gets stored on remote servers often not far from an open connection. Due care should be taken that data is not exposed, especially to outside and unscrupulous groups.

    Even in the event of a large data breach, which happens often these days, that information and data can quickly become compromised where the root cause will be lax security, while other times it will not be the fault of the company that was collecting the said data. Yet the compromised data is affecting people at large.

    Eg: – Twitter had to face global outrage when accounts were hacked enlarge

    A wide scale data breach has many consequences and repercussions causing identity theft, blackmail, reputation loss or even social damage and even financial or personal losses.

  5. Political or social manipulation

    It’s a fact that the more people and organizations know about you, the more influence they can have on your life choices. For example, the rise of bots that circulate false information online has been a frequent topic of recent media coverage’s concerning the effect they can have on political polarization in recently held elections.

    In these circumstances, the disseminated information often gets manipulated based on hidden or ulterior motives. This spread of misinformation causes both social and political harm. In this way, false propaganda has taken on a new form in the modern digital age.

  6. Lastly how do we prevent data harm?

    Luckily, there are already focus groups focused on developing ideas and think tanks like Amstar Technologies where we are trying to address solutions to scenarios involving misuse of data on a micro and macro level at large.

    But yes on a micro level we should strive for greater transparency, better security and protections, with due accountability and documented process for modern digital data usage and handling. Public and political pressure is the best way to get things done on a macro scale where we can implement standards, regulations and limitations in place to protect the interest of public and society at large.

    Join our Complimentary Webinar on “How to stop misuse of Big Data in Organizations today”

Posted on 18-05-18

How Amstar is building an inclusive workforce for Disabled Candidates via its RPO initiatives?

CSR Industry Article by Mr. Joseph Jayakumar, Director Amstar Technologies


“Consciously building diverse teams and encouraging ideas in diversity with no barriers creates the greatest impact on our Clients, Stakeholders and the Economy”

Amstar is a technology based organization headquartered out of Bangalore with operations spanning globally via Channel Partners. We have prided in providing talent who can think not just out of the box but also implement them as per organizational context. We have remained dedicated to recruiting and hiring people with a SMART FIT attitude and also helping them be successful in the workplace of their choice.

For us at Amstar, Inclusion is a business imperative and a way of life and it is not just to fulfill the corporate social responsibility for the sake of it. We have an obligation to offer equal opportunities, available infrastructure, equal benefits and an inclusive culture to workforce as every individual brings with him unique skills and value to the workplace.

Present context is prejudiced wherein if you are looking to source new talent you can find untapped gold that is often overlooked and underemployed. However many organizations complain that tapping this potentially large talent is a challenge in itself. The answer to which we say how well are you equipped with your RPO initiatives when it comes to hiring disabled candidates ?

We present before you an article that will help you in understanding the various challenges we as a RPO provider had to undergo to attract and retain person with disability/special needs as a part of our CSR initiative and the best practices we implemented in hiring and retaining them on behalf our client.

Hiring Challenges:- One of the biggest challenges we faced initially at Amstar Technologies was

  1. How do we eliminate hiring biases ?
  2. How do we create and map inclusive hiring strategies to make them feel at ease ?
  3. How do we create a robust feedback mechanism ?

Amstar’s Solution to the Hiring Process was simple. We tied up with NGO’s and also started networking at forums/events to extend our hiring outreach initiatives. Our key focus was to

  1. Ensure our entire existing sourcing channel and methods were inclusive and made affordable and communicable to all.
  2. Collaborated with other non-profits and thus filled their sourcing pool and also initiated referral programs and campaigns as part of our CSR outreach initiative.

When we are taking up a Social Cause Recruitment initiative via our RPO offering there will be certain fears, concerns, apprehensions and expectations from candidates voiced or not voiced. These can be either founded or unfounded and the experience varies from person to person, Thus to break the ice and to attract the right candidate at each step of our recruitment we provided right messaging to candidates about our candidate inclusiveness and special needs CSR programme and also by adopting the following two programs namely

Employee Referral Programs:- Amstar sees the employee referral program as a significant source of candidate pool. While it helps to build credibility it also gives us validation that special employees will be eager to feel included and also to refer others to our CSR special recruitment drive network.

Employee as Ambassadors:- Amstar’s few hires have been visible role models in the larger community. They are also working towards creating a more inclusive and accessible society to all and hence becoming our ambassadors creating more positive word of mouth about our noble initiatives.

Amstar’s Special Needs CSR Recruitment Process:-
Beyond ensuring that our interview process provides accessibility and reasonable accommodations, the tests and procedures are same as for everyone for that job role. Here we focus on outcomes and results of the candidates. We sensitize on not compromising on skills and hire on compassionate grounds as this is heavily counterproductive to candidate and to us also as we have helped each other in need.

We also ensure that essential job functions are laid out for every position along with fact that special candidates can understand nature and requirements of job and apply as per their skills, interests and abilities.
Know more about our Special Candidate Recruitment CSR drive. How we are making a difference via our RPO initiatives starting today.

Call us at ☎ +91-80-42242249 to know more about our RPO initiatives starting today..

Posted on 15-05-18

In-house vs. Outsourced corporate trainings

Excerpt Article by Mr. Santosh Biradar, Associate Consultant, Amstar Technologies

If India is to fulfill the promise of rapid economic growth fuelled by a number of intrinsic and extrinsic factors, then the country must train, retrain over 100 million young people within the next decade. Reskilling becomes critical in context where India Inc needs qualified and trained personnel to train new recruits across cities.


The informal sector in present context already employs an astonishing 90 percent of India’s workforce as per statistics and only 2.3% of the country’s workforce is skilled formally or qualified. This by comparison, skilled professionals make up 68% in United Kingdom and 74% of Germany’s work force. South Korea is the technical pioneer with 96% of its workforce being skilled and able to handle any technology based challenges at ease.

This is where India lags. It has an acute shortage of technical know-how that is essential for growth in a global knowledge and technology market.

While Organizations in both the sectors largely agree that learning and development (L&D) is essential and crucial for branding and business growth they are unsure of what best suits their needs in short term and long term.

AI in HR

In Fact a recent study in the US has found that firms which invested the most in training their staff experienced almost 86% higher returns than companies that had not invested in training or reskilling. It’s a known fact that Indian companies don’t invest in their employees as much the American counterparts. On an average, Where American companies spend nearly 8-10% of their employee budgets on training. Indian companies spend only a measly 1-2% on training.

The difference in the budgets is also significant. While companies in the USA spend over $ 100 billion on their employees per year, companies in India spend less than $1 billion.
Nonetheless, this number is expected to grow as nearly 89% of Indian organizations promise to spend more time, energy, and money on making their workforce more competent. The important question facing Indian business leaders, then is how to accelerate business growth with learning and development interventions in an increasingly competitive global economy.

Two options present before us and to Corporates at large. An organization can either manage the learning and development of its employees internally or they can outsource it to companies that specialize in technical and corporate trainings with tenured experience.

The former model was popular in the early 90s and maybe in 2000s. Between 1997 and 2007, around 2000 corporate universities propped up in the US alone. Their key features were a dedicated in-house facility with either real classrooms or online classrooms and a curriculum that was in line with the company’s vision, mission plans.

Companies were quick to realize, however, that this model wasn’t sustainable and In 2001, Jeanne Meister reported in ‘The Chronicle of Higher Education’ that about 60% of course design modules in the 100 best corporate universities were being outsourced either to local universities or institutes; and then to “ed-tech” or education training companies that helped the transition to online corporate training.

Corporate training with education and technology mix is the way forward if we are to reap the outcomes from it. While corporate universities are expensive and difficult to maintain. Nearly 40% of the companies that participated in an American survey said that they spent close to about 50% of their employee budgets on administration. Nearly 61% of the companies expected this administrative spending to increase. Further, most respondents believed that technology was the one stop solution to administrative deficiencies. Besides, most corporate universities took a ‘One-Size-Fits-all’ approach to training, which was destined to fail.

The prime reason being Courses were not personalized according to the goals of the organization and to the learner for it to be effective and worthwhile. This was easier for companies to achieve through outsourcing.

The benefit of outsourcing corporate training outweighs the benefits of training in-house; more so for small organizations than big organizations. Companies with less than 1,000 employees have to spend around $ 1,000 per head on in-house training session, while big corporations with over 10,000 employees have to spend less than half that amount (around $ 447 per person per session).

Both types of organizations, however, enjoy many benefits by outsourcing their learning and development responsibilities to competent training vendors in the market.

Advantages of Outsourcing the Training Activities

  1. First, they can focus on their business activities instead of focusing on skill training and repetitive reskilling across teams.
  2. Second, they can expect ed-tech companies to deliver innovative experiential programs because their very survival in the market is dependent on the quality of their service and the relations they build with corporate clients.
  3. Third, outcomes are easily measurable and available for perusal to the employer in real-time basis
  4. Fourth, Training Content is customizable according to client requirements.
  5. Fifth, Companies get to gain access to the talent that their training partners can nurture.
  6. Finally, programs can be scaled up and down conveniently to meet needs without wasting resources.

While the international market for Corporate Learning Management Systems is expected to grow at over 24% CAGR by 2022. Online technical trainings, in the Indian scenario is a robust tool for inclusion, personalization of training and growth and is easily accessible, dynamic, efficient and scalable and allows companies to track progress in real-time, boost performance, increase compliance, and reduce training costs, and make learning available on-demand to those who seek it. It helps corporates to train anyone on any content that can be accessed using any device, anywhere, anytime.

Being a IBM training partner via Arrow ECS we pride on providing cutting edge sessions on Technology and Systems. Get in touch with us today for your exclusive training needs.

*Special Tariffs for IBM Employees/Partners applicable*

Posted on 11-05-18

The way ahead for the Indian IT Industry

Since the start of the year until 12 April 2018, TCS shares have gained 16.2%; Infosys has gained 1.8% and HCL about 13.5%, while Wipro has lost about 8.5%. This makes it imperative for all of us as service providers about the Big 4 about where is the exact sign of recovery that we should all be aware of.

This January, top executives at India’s largest information technology (IT) outsourcing company’s forum had exuded optimism that 2018-19 was going to be a better year. Investors were convinced and shares of the four largest IT companies outperformed in the Sensex until 12 April 2018.

This has left analysts and trade experts wonder if the current financial year will be better for the industry than the last one. The prime reason being since the start of the year until 12 April, a day before Infosys declared earnings; TCS shares gained 16.2%, Infosys 11.8% and HCL 13.5%, while Wipro lost 8.5%. During this time, BSE Sensex hardly posted any return, gaining 0.13%.

However, two months into the current financial year, it appears many of these companies are grappling with unique challenges and that all of them will struggle to improve the growth reported in the last two years. The challenges being in training manpower, reskilling and governmental norms and regulations to name a few.

India’s tech giant Tata Consultancy Services Ltd has backed this trend so far. The Mumbai-based company has been receptive about it and its management is reaffirming to general public and analysts that it should be able to clock double-digit growth in the current year, leading to more brokerages putting a buy recommendation on the shares after it declared earnings on 19th April.

But fewer analysts are now bullish on Infosys, Wipro and HCL Technologies after the companies declared earnings at the start of the year. “Save for TCS, the question to be asked to IT companies is, where is the recovery?” Certainly, the growth outlook is not much better than last year. Even the management commentary is not cheerful as it sounded in January. So, what has really changed in the last four months?” is what makes the picture a bit queasy.

Where Infosys reported a 7.2% dollar revenue growth at 24.3% operating margin in the year ended March 2018. For the current year, the company expects to grow its dollar revenue between 7% and 9%, but at a lower operating margins band of between 22% and 24%, prompting some analysts to change their bullish outlook.

The same applies for Wipro and HCL as well.

It faced two client-related bankruptcies and the company’s planned restructuring in the Middle East and India is taking longer than chief executive officer Mr. Abidali Neemuchwala had anticipated thus dashing any hopes that Wipro will turn the corner positively soon.

Wipro also does not give full-year revenue guidance but expects quarterly revenue to be between a decline of 2% and growth of 0.2% in constant currency terms in the April-June period from the preceding quarter.

HCL Technologies, which reported a 12.4% growth last year, expects to grow its dollar revenue between 10.5% and 12.5% in the current fiscal. However, management expects more than half of this incremental growth to come from acquisitions and because of business brought from the company’s many intellectual property (IP) partnerships.

Worryingly for investors, all these companies are not struggling for revenue growth alone as a few analysts like Keith Bachman of BMO Capital Markets have expressed skepticism on the profitability outlook for them

Till then it’s a “Wait and Watch” scenario where these tech giants are more concerned about reskilling themselves, smart sizing themselves, digitizing themselves on all fronts and being more stakeholder friendly where Amstar sees a huge potentiality and will try to provide an extensive swing arm in their reskilling initiative for the Big 4’s extensively

Posted on 08-05-18

The rise of Artificial Intelligence and how it’s making communication 3.0 more seamless in the dynamic recruitment industry

Insight Article by Mr. Joseph Suresh, RPO and HR Head at Amstar Technologies


Artificial Intelligence, Machine learning, Predictive Analytics which were coined acronyms in late 90’s and early 2000’s are a thing of present and future. Technology has grown leaps and bounds and we are left with no imperative but from an organization viewpoint to embrace the platforms as per our contextual usage.

On this front the HR industry where I have invested close to around 25 years of my valuable time in reputed organizations has migrated from the conventional reference based model to an intuitive based dynamic communicative model.

With Digitalization being imperative many tech titans are losing out on legacy migration aspect and issues. Here is where reskilling becomes the need of the hour as it is all about getting out of the comfort zone where conventional business units have well established themselves in.

What was HR on Cloud in early 2010 (RaaS) is now being mapped with Artificial Technology in present IoT era. It is bridging communication gap between firms and recruits. Yes there are micro backlashes that AI and technology will replace human connect in workforce; however there is also widespread optimism and acceptance when it comes to machine learning and its implementation from HR thought leaders.

AI in HR

Taking a cue, when we try to map AI usage and its adaptability in the HR industry we observe that it’s not about finding the right talent for the right job. It is about bridging the communication gap between potential recruits and a company through the hiring/recruitment process. It’s all about being connected in present context and yes breaking the ice and making the candidate feel at ease.

Yes with usage of any software comes with it its own share of challenges and mitigations. But when we outweigh the pros and cons we have to go with the latter eventually.

Today with the help of AI a doctor can diagnose what’s wrong with his patient remotely, a teacher can personalize his learning pedagogy, and a recruiter can find best talent for a specific job role. So we see evolution happening daily. We need to learn to upscale ourselves when it comes to the connect factor in technology.
Yes Talent Acquisition has not been able to evolve much through history. It has remained what we call as a “Closed Glass door” administrative function. But external disruptor from social transparency to competition and machine learning are making it crucial for the industry to evolve.

We are witnessing what we call as a paradigm shift from a reactive industry where job openings were via internal job postings or on reference based models to a proactive model where AI can smart size the requirements after analyzing gaps within organizations departmentally and suggests whether it is better to hire internally or externally.

This is where AI creates a new infusion for the HR vertical leaders. If a company decides to go external AI platform will auto-create a job description, source talent and also figure out who amongst the potential recruits are the most suitable for the role, and even initiate conversational communication with them on a machine based platform.

It definitely has an upper hand from a brand building and crisis communication per say as “A lot of candidates complain that they don’t get to hear back. There’s this black hole plaguing this sector that it’s not personalized; there’s no experience in that area. Your AI could pro-actively reach out and say let’s schedule a time to re-connect,” and that’s where being intuitive in communication is all about which AI definitely has the upper hand in and we welcome industries who have embraced this model.

Take the case of IBM Watson, its AI platform for business, is capable of initiating communication with potential recruits so that companies don’t lose out on best fits and can even schedule a meeting for them with hiring managers and can take recruitment 3.0 successfully to the next level ahead.

We will definitely see a context where increased adoption of AI and machine learning will also improve skilling and re-skilling scenarios. That’s where Amstar Technologies a pioneer in re-skilling across various sectors with more than a decade of expertise comes into picture as people are street-smart to learn skills without any significant external pressure within a very short span of time.

The good news, therefore, is even though there is a lot of disruption in technology, from a skill perspective; the adaptation and re-skilling is going to get easier and we are looking forward to partner who welcome us in this exciting journey ahead.

Posted on 05-05-18

Digitization in Business: The Next Big Thing in IT

Insight Article by Mr. Joseph S Jayakumar, Director Amstar Technologies


Digitization in Business in present context has changed Customer Information and Mapping, Business models and the Bottom line of virtually how every Business entity operates from all aspects. With IT undergoing rapid transformation from conventional man hour models to outcome based models, Digitization, Cloud and IoT has become pivotal in reshaping Information Technology.

New leaders are not just breaking barriers; they are also creating new frontiers in IT from Automation to Cloud to Agriculture and other niche segments. Amstar Technologies under the tenured mentorship of Mr. Joseph S Jayakumar congratulates the leaders of tomorrow wholeheartedly who are creating new trends in the way business is being conducted digitally 24/7/365.

With Digitalization being imperative many tech titans are losing out on legacy migration aspect and issues. Here is where reskilling becomes the need of the hour as it is all about getting out of the comfort zone where conventional business units have well established themselves in.

By this initiative not only are the tech titans able to augment their offerings better they are also able to scale up to the next level and also reskill their staff better which Amstar Technologies are pioneers in from 2005 and also certified from IBM to handle their software sales and training development globally.

Mr. Joseph S Jayakumar is also of the view that digital innovations in businesses can create new opportunities and avenues for revenue generation if mapped across departments holistically. The reason being businesses can now provide better customer experience and engagement digitally. This adds value to the bottom line as the connect factor becomes more personalized on a “One to Many” model .

But are businesses ready to embrace digitization and with it the challenge of reskilling their staff which becomes the need of the hour? To which we all have to universally agree from a reskilling perspective “We are living in a rapid era where it’s either perform or perish” and that eventually sums up the picture from a larger angle.

The role of a technical advisor largely referred to as CIO in present context is pivotal here. Not only should he be able to advice on the possibilities of new technology implementation. He should also be able to see the feasibility and scope of its implementation across teams and how effectively can they be able to generate revenue from it thus avoiding budget teething issues.

The CIO should also closely monitor and address any missing gaps and provide right inputs at right time. By doing this actively businesses can start expecting the best out of their business outcomes in a phase wise manner.

Lastly Mr. Joseph S Jayakumar, Director Amstar Technologies adds that “We welcome businesses going Digital but they should have a constant emphasis on reskilling their workforce consistently. Only then will their digitization process be a successful initiative and the best potential can be tapped from it in the long run” and welcomes organizations warmly to be a part of Amstar Technologies to get the best of their digitization in IT needs and infrastructure solutions successfully.

Posted on 04-05-18

Indian IT Big Four’s: Will the next decade be as good as the previous one?

  1. TCS becomes the first Indian IT company to cross $100 billion in market-cap.
  2. Market capitalization: Wipro within striking range of HCL Technologies.
  3. Q4 results: IT firms’ revenue to get cross-currency boost for next fiscal.

Information Technology is moving at a rapid pace. Last week TCS achieved a historical landmark when its market cap exceeded the $100 billion mark. India’s top four IT service companies namely TCS, Infosys, WIPRO and HCL Technologies have collectively built a revenue base of around $45 billion and have created an astonishing market cap of around $183 billion or over Rs 12 trillion which is significantly more than the overall BSE market cap at the start of this century. The combined annual wage bill of these four giants now stands at around $24 billion or at Rs 1.60 trillion and that’s just the tip of the iceberg.

The last decade for these four giants due to various factors has been phenomenal. They have collectively rewarded their shareholders to the tune of Rs 1.74 trillion without considering the fact that HCL Tech’s dividend is yet to be announced for FY 2018 in terms of dividends paid and money returned to the stakeholders through buyback of shares. In the last 10 years alone, these four companies have created an incremental market cap of over Rs 10.30 trillion.

So where are these Tech Giants heading to?

TCS has been at the forefront in creating the biggest market cap as its profit growth in the last decade has been impressive and yet consistent. Its net profit has grown nearly five-fold in the last decade (With FY 2009 considered as the base year).

While Infosys’ net profit has grown 2.7 times, the same for WIPRO has grown only by 2.1 times in this period. In terms of market cap, WIPRO has been pushed behind HCL Tech as the latter has grown its profits by more than six fold in less than a decade.

These software giant’s or shall we say tech titans have their own unique positions and sentiments in the Indian stock markets and have returned around 50 per cent of the cumulative net profits they made in the form of dividends and share buybacks to the stakeholders in the last decade.

Infosys leads the pack in rewarding the stakeholders as well as employees – it returned 51 per cent of cumulative profits, while WIPRO follows closely with 49 per cent and TCS with about 47 per cent. Employee benefit costs are also highest for Infosys at about 55 per cent of annual revenues, while TCS follows closely second with 54 per cent and WIPRO at 49 per cent.

Interestingly, Infosys is also creating a larger share of wealth for public and institutional stakeholders as the promoters’ holding in the company is less than 13 per cent as of now. In case of TCS, a predominant share of rewards has gone to Tata Sons, which presently holds nearly 72 per cent of equity stake in the company.

In contrast, a major share of wealth creation has occurred to the families and family-owned trusts as far as WIPRO and HCL Tech are concerned as the families and family-owned entities hold 60 per cent and 74 per cent stakes respectively.

Collectively, the big four in IT have a great contribution to nation building in terms of financing investments by group companies, charities, rewarding public shareholders with high cash payouts and spending nearly half of their revenues on salary bills.

Will the story be the same over the next decade with Cloud, IoT and Digitization impacting business significantly is something we all have to wait and watch as these companies collectively grew their revenues in double-digits in 7 out of last ten years but the coming decade could be different from what we are witnessing in present context.

It is estimated that these tech giants grew by just around 3 per cent on YoY basis in FY18. There are no signs of visible double-digit growth in the near future and they have been forced to create jobs in the USA. Any incremental wealth creation in the next decade therefore, would remain subdued to a large extent in the Indian Market.

Will the hierarchy of these tech giants in terms of market capitalization change dramatically in the next decade? It might be a possible scenario where we might see possibilities of land banks being unlocked or their vast infrastructures being used to foray into other services or tech businesses. They may strengthen their bases in the US under pressure, build digital platforms and consolidate with other global technology giants in this tough race to keep the growth rate going over the next decade.

Till then it’s a “Wait and Watch” scenario where these tech giants are more concerned about reskilling themselves, smart sizing themselves, digitizing themselves on all fronts and being more stakeholder friendly where Amstar sees a huge potentiality and will try to provide an extensive swing arm in their reskilling initiative for the Big 4’s extensively and contextually.

Posted on 26-04-18

As data privacy debate grows, a single question arises amongst us all: is the risk really worth it?

India the next big player already has a billion people on a biometric database; it will also soon have close to 500 million people using smartphones by 2020. With data being extracted and viewed non-stop, what happens to your data privacy? We saw the Cambridge Analytica scandal that showed us how privacy is a thing of the past.

With consultants in Donald Trump’s campaign misusing data of millions of Facebook users during the US elections to wing public emotions, we eventually have to realize that we are living in the digital age where opinions can be triggered instantly. Even Mark Zuckerberg, the Founder of Facebook, admitted that “not enough” security measures were taken to secure this data breach.

US Congress now aims to creating laws around snooping on data collected through phones. Unfortunately, the pace of technological change is so fast that governments are having a tough coping with it.

India is no better. We are also vulnerable to breaches in the form of digital snooping/phishing. Although the Data Protection Law is in the form of a white paper, businesses and the government are also exhorting people to use the digital ecosystem; data protection is still given the cold treatment.

Everyone, young and old, is downloading apps. Once in the mobile, these apps begin to study users (albeit without revealing individual identities), which makes it possible for data scientists (employed by these app companies) to study consumer behavior, tastes and preferences. All of us click on “I Agree” without reading the standard legal contract that binds the two parties when downloading the app. “You”, the user, allows the company that owns the app to use the data in your mobile and data generated from the app itself

Joseph S Jayakumar, Director of Amstar TechnologiesTraining and solutions partner for IBM says: “Data sharing is real. You cannot do away with it in the digital era. But, if it is security that everyone is worried about, then every company has that on top of their list; consumer protection tops the priority list.”


For those who fear data breaches, let us remind you: most of us have already have shared our lives with Big Basket, Flipkart, Byju’s, Myntra, Ola, Uber, Google, Amazon, Netflix, Swiggy, Apple, and Facebook. Most days, we don’t worry about what they do with our data because we believe they offer us convenience and still protect our confidentiality details. But, there is a dark side to this data and no one knows who ensures that consumer data is protected. In India, consumers are wide open to data risks like phishing, malware and even ransom ware.

What is really happening?

“Society has barely begun to address the moral and legal questions of what is private and what is public in this era of big data,” opines Joseph S Jayakumar. We are misjudging consumer attitudes which will threaten mass switch-offs from consumers across levels when they feel their privacy is being violated. Very few companies are asking themselves whether they are handling customer information in a morally and legally sound way. It’s time they did it now says Jayakumar.


Where the public was once happy to go along with promises of better, more contextual services, things are changing as they discover that their privacy is not theirs anymore and see that their every move is subject to scrutiny and analysis are all too common, and brands now risk serious damage if the data they collect is breached or misused at any levels. Fears aren’t confined to identity theft and fraud. There is a growing sense that citizens are under surveillance; that their phones and web browsers may be recording information about them when they are least aware of it.

For organizations collecting and handling the data, consumer information is a rich source of competitive advantage. But it can also be a substantial risk if they lose or abuse it. There are heavy regulatory and legal consequences if they do not know how to safeguard the data properly

Humans have been trying to predict behavior. This is where predictive analytics takes over where Amstar can play a pivotal role to help Corporates in their data security and breach initiatives.

Are consumers safe?

With more than a thousand new apps hitting the market each day and in a fast moving era of entrepreneurship and creativity, is security really keeping up? Apps and devices often rely on consumer data — including contact information, photos, and location to name a few — and can be vulnerable to digital snoops, data breaches, and real-world thieves.

The Indian government has ensured a robust consumer protection act when it comes to app snooping and has mooted a white paper on the same and will soon become a law, and it is about time Government of India realizes that a billion people have given their biometric data in the form of Aadhaar. Apart from this, there are least 300+ million people using smart phones.


India’s digital footprint, although not breached yet, may soon have a Cambridge Analytica moment if we don’t address the problem of data privacy soon. This is where Amstar comes into picture to help companies address their data privacy and legacy migration issues as a software solutions provider sums up Mr. Joseph S Jayakumar, Director of Amstar Technologies.

Reach out to us at AMSTAR Technologies to get the best of your Technology and Data protection initiatives starting today.

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Posted on 23-04-18

Workspace Asset and Inventory Management Streamlining Queries? IBM Maximo is here to help you

Organizations in present context are facing a lot of teething issues when it comes to having a planned workspace asset planning strategy. This coupled with the fact that Inventory Management is somewhat cyclical and unpredictable in nature makes it more challenging for product based organizations where ‘Space= Revenue’and ‘Per Unit Sold = ROI gained’.

Earlier the challenges were limited as businesses were operating in a close economy. However, today’s business dynamics are entirely different where teams operate globally and with it comes the diverse need of catering to Asset planning and Inventory planning to a global audience where needs and demands vary. It becomes a tight rope walk for players to sustain todays cut throat business competition from their competitors unless they are not well planned.

Thus, to keep organizational assets in the best operating efficiency, IBM code named as Big Blue has introduced its new radical tool called as IBM Maximo. IBM Maximo is an enterprise asset management solution with power of IoT from people, devices and sensors. This combines organizations to gain an upper hand significantly on real time visibility and operational efficiency.


Amstar Technologies a certified IBM Business Training partners via Arrow ECS opines Enterprise Asset Management in the era of IOT can be daunting. To eliminate this teething hurdle Maximo by IBM is the best solution in present context adds Mr. Joseph S Jayakumar who has been in the IT market for more than 35+ years and at present heads Amstar Technologies which provides niche training and consulting to on IBM Solutionsto corporates.

Not only does IBM Maximo maintain all asset types categorically. It checks asset health in real time and streamlines global operations right from procurement to contract management. This can be either done on premise or via private clouds. The potential IBM Maximo carries is immense considering the present IoT era and sector we are catering to.

IBM Maximo provides the best

  1. Asset Management Solution
  2. Procurement and Materials ManagementSolution
  3. Service Management Solution
  4. Contract Management Solution

with flexible deployment solutions which can be deployed on-premise, via cloud as a SaaS or a hybrid model depending on your business requirement. This helps businesses gain the much-needed visibility to and data to drive organizational operations at ease without any hurdles.

Get the best out of IBM Maximo via Amstar Technologies starting today.


Next Steps?

We at Amstar Technologies can help you find the right edition and pricing for your business needs and can be reached by any of the modes given below

Email an Expert:


Posted on 17-04-18

The Block Chain Revolution and how IT industry can use it for their Up-skilling Initiative

A Block chain is a continuously growing list of records called as blocks. They are interlinked and secured via time stamps and transaction data and is of growing importance in today’s big data era where data and technology are integrated on cloud. Vertical leaders operating globally across supply chain, BFSI (Banking and Financial Services), Health care sector and even Government sector are using this block chain model to explore alternatives on how it can disrupt and transform their traditional operational models.

The results are astounding from today’s implementation usage globally across verticals from IBM’s viewpoint. Blockchain has helped to achieve significant business benefits, greater transparency, enhanced security, improved traceability and efficiency with a higher speed of transactions and at significant reduced costs.


Better Transparency: – Transactional histories across verticals are becoming transparent via block chain as its acts as a distributed ledger network across cloud. Through this initiative networked vendors can only share the required documentation as compared to earlier forms of conventional transaction monitoring. Also any updation can be done via a consensus mode where both vendors should be agreeable on it thus making the record system more robust and error free. Thus data on a block chain is more accurate, consistent and transparent for easy access, edit and operational feasibility in context of large scale industries or even medium scale industries.

Enhanced Security across layers: – Block-chain in a usage context is more robust unlike rudimentary record keeping systems. Transactions are agreed mutually and then recorded for documentation.Post this, entries are encrypted and linked to previous transactions. This along with fact that information is stored across a network of computers instead on a single server makes it difficult for hackers to compromise on transaction data where data protection is very crucial today where fraud and unauthorized activity is rampant.

Improved Traceability: – Blockchain helps in easy traceability across complex systems at ease. Be it an exchange of goods, new purchase or even multiple product shelving etc. Blockchain shows a product history trail from inception to usage. This historical transaction of data can help you to verify the authenticity and prevent frauds in a global context making it easy for firms to have an upper hand on their purchase decisions.


Increased efficiency and speed: – Block chain unlike rudimentary processes is more robust as transactions are completed faster and efficiently with zero human error and interaction. Also when everyone across virtual teams globally has access to same information it becomes easier to keep organizational operational flow at ease and thus helps in a quicker settlement process as intermediary’s involvement will be to the bare minimum.

Reduced Operational and Capital Expenditure Costs: – Cost reduction is a priority in any organization. Blockchain helps in achieving this to a large extent as it eliminates the need of third party players across verticals and levels. It also eliminates the need of multiple documentations as everything is on the cloud and is available for easy accessibility thus helping creating a significant cost advantage for organizations globally.

Get the best benefits for your industry via Blockchain through Amstar Technologies today where we eliminate the need of redundant solutions and have helped a wide array of industries get the best from block chain starting today.

Do take time to know more about us through our upcoming webinars we have for other technologies as well

*Special Tariffs for IBM Employees/Partners applicable*

Posted on 03-03-18

Amstar Technologies a Global Training Partner for IBM Training services share their experience at the recently concluded IBM Code Day 2018.


IBM bets big on India’s skilled Developers

Are you connecting the dots when it involves Technology?

Amstar is all you need!!! Anything on IBM Technology, you name it and we train you.

Get in touch with us today to know more !!

Amstar Technologies a pioneer in Enterprise Learning & Training, IT Consulting and Lateral Staffing since 2005, participated in IBM Code Day 2018. This was a day to watch out as more than 2000+ Developers and Technology geeks had graced the occasion at Taj Vivanta, Yeswantpur.

This truly was an event unlike any on a grand scale. Amstar team under the pioneering leadership and motivation of Mr. Jayakumar, a renowned IT Thought Leader and Director of Amstar Technologies was able to understand how developers use IBM platforms on what they code.

Candidly speaking it was not just a day of commitment to code. There was a lot of learning, unlearning and relearning from technology perspective as we saw trending technologies like Block Chain, IOT, Quantum Computing, etc., from a coder’s perspective and how we can augment these offerings exclusively for technology providers to whom we cater and how they can use these platforms to develop smart, scalable solutions for the future.

While on one hand there were power packed sessions on understanding and applying IBM’s targeted approach towards cloud, Hyperledger, Blockchain, AI & ML. There was also niche networking sessions with technology experts, spot certification labs, mentor sessions and most importantly getting to know the expansion path IBM has done globally in a short span of time.

We see India as the next leading power player for that operationally and we are gearing up for the exciting journey ahead quips Mr. Kalyan Bodetti of Amstar Technologies, who are the Training Sales & Delivery Partner of Arrow ECS, Global Training partner for IBM.

Amstar’s team was privileged to network with eminent speakers at IBM Code Day 2018 which included think tanks like:

  1. Bob Lord, Chief Digital Officer of IBM Digital Business Group
  2. David Kenny, Senior VP IBM Watson and Cloud Platform
  3. Whizkid Tanmay Bakshi also known as Neural Network Architect and IBM Champion for Cloud at just 14 years of age.
  4. Angel Diaz, IBM VP Developers from Technology and Advocacy department
  5. Nikhil Kumar, Fellow iSPIRT
  6. Atul Batra, CTO Manthan
  7. Seema Kumar, Country Leader, Developer, IBM Ecosystems Group India and more…


IBM code day was all about giving opportunities to anyone who wants to code and solve complexities by paving way for innovative technical launch pads. This was also about scaling up holistically by working with developers on a front end use case basis. They included startups to build cloud-native apps on a micro level or even building next generation hybrid platforms on a macro level and we are all in favor of this noble initiative adds Mr. Jayakumar, Director, Amstar Technologies who has trained more than 36000+ students globally across various platforms.

Amstar supports IBM’s overview of the developer as a brand advocate principle. This makes the developer a very important influence in the way technology is being adopted and consumed, as he is the end user. Thus at IBM Code Day it was not just equipping developers with a lot of content. they were also allowed to build bots and also reassess the right level of skills and so on to build practical use patterns or applications connecting dots from a coder’s/developer’s perspective.

Amstar is also a part of IBM community-based activities where workshops like Watson-in-a-day, IoT-in-a-day, Block chain-in-a-day, etc are conducted. This has proved very rewarding for the developers as it helps them upgrade their skills and we help them in this initiative.

On this front IBM is working with more than 289 startups and Mr. Nipun Mehrotra, Chief Digital Officer, IBM-India and South Asia added that IBM has also collaborated with different educational startups in India to up-skill and re-skill developer community by providing immersive curriculum on IBM technologies such as Watson, IoT, Middleware, Systems and Analytics via a choice of media.

This is where Amstar a training technology solutions provider comes into foray in technological context with its proficient expertise of training more than 36000+ students globally can provide any developer community with the best yet effective ad-hoc technology based re-skilling solutions.

Amstar also would specially like to thank Pradeep Balachandran Program Director at IBM, Poornima A Trikkur Developer Advocate at IBM, Gopikrishnan Varadarajulu Senior Technical Staff Member & Architect at IBM , Shajeer Mohammed STSM Lead Architect at IBM, Prashant Pradhan CTO at IBM India South Asia, Romeo Kienzler Chief Data Scientist, Deep Learning/ AI Engineer at IBM, Vijay Suthankar Cloud Integration Architect at IBM Software Labs, NJR Students + Rich Hagarty Chief Data Scientist, Deep Learning/AI Engineer at IBM, Vishal Chahal Executive IT specialist/Business Analytics at IBM, Sai Vennam IBM Cloud Developer Advocate, Ashwin Srinivas Research Engineer at IBM, Praveen Jayachandran Research Engineer at IBM, Albee Jhoney Senior Software Engineer at IBM, Gaurav Goswami Artificial Intelligence/Machine Learning Expert at IBM, Amarender Katkam IoT/M2M Consultant, Sreekanth Iyer Cloud Security Architect at IBM Cloud, Riya M Roy Developer Advocate at IBM India Private Limited, Vidya Sagar Machupalli Technical Product Manager and Developer Advocate IBM Cloud for their extensive presentations on Devops Watson Data Science, IBM Cloud, Robotics, Block Chain, IoT and API which were very insightful and outcome based to the developer’s fraternity at large.

See you all again at IBM Code Day 2019…!!

Happy Learning

Amstar Team,

Posted on 13-02-18

Analysis of Augmented Reality Technologies and their Marketability in the Information Technology segment



Here we analyze past approaches in designing and marketing Augmented Reality apps or devices, and discover key issues that prevented their mainstream adoption. We like to offer insights into novel approaches to marketing technology products; in particular Augmented Reality devices in Technology sector. We analyze marketing strategies in order to understand which have been successful and which problems should be avoided in future campaigns. Although other articles and blogs have discussed some of these topics prominently, none of them has discussed them with an interdisciplinary objective. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived and reported by mainframe media. This topic includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analyses.


What is Augmented Reality?

Augmented Reality has become a hot topic, partly because of the Pokémon Go phenomenon (a popular game for mobile phones). Augmented reality (AR) refers to the juxtaposition of graphics or digital information onto what an individual is seeing in real-time. It is a live view of an environment in the physical world, with computer generated or virtual elements that augment or supplement that environment. This often looks like a hologram, where, for example, on top of a real table or cardboard sign, the user could see a tridimensional virtual object. The object would appear to be on top of the table or sign, integrated into the real physical environment

Technologically speaking in essence Augmented Reality changes the world around the users as they know it. Google famously entered into the augmented reality sphere with its Google Glass project.

Although there are already-existing AR technologies that have been widely implemented successfully. They include cognitive displays for military plane pilots, navigation bots (including GPS assistants), and a number of predictive tools for car driving such as auditory feedback for detecting incoming cars in blind-spots, or distance measuring interfaces for parking slots.

Microsoft has also developed a pair of glasses called HoloLens. These shades allow the user to interact with HD holograms in real life. Voice control functions further enhance the connectivity of this out of the box technology.

On a Technology front, the use of Augmented Reality surprisingly dates back as far as the early 1990s but has only recently been thrust into the limelight by the emergence of smart phone applications and wearable interfaces which make use of the adaptive technology more aggressive.


In the last few years we have seen many players trying to realize their vision for the next step in the evolution and implementation of augmented reality. Google attempted to popularize their Google Glass device. Epson made a heads-up display called the Moverio. Meta added sensors and made a more functional prototype. Despite all these attempts, they have not been able to make augmented reality mainstream yet technologically because of multiple teething factors.

The promising future of augmented reality

Augmented Reality has become a hot topic, and as of even more recently a hot product, in the last few years it is currently projected to explode further, with a projected $90+ billion dollar industry in the next 4 years. There are many promising products currently in the works for big name technology corporations and also for smaller start-ups quickly making a name for them. Indeed, the failure of Google Glass hasn’t seemed to discourage the AR community at all.

Another promising application for AR is in the design and construction field. The interactive nature of augmented reality technologies allows for better contextual awareness for architecture and the building and designing process.

The Inition AR app for iPad can create work with 3D printers to create semantic architectural models of potential building projects, including floor plans and environmental factors such as geographical location and wind flows around the building.

Not only is there success in the future of AR, it’s actually projected to surpass the super-popular virtual reality technologies in coming years. With so much potential in entertainment, medical, architectural, military, and other contextual fields, this comes as no surprise for Amstar Technologies to provide ad-hoc consulting in this space as it’s a untapped market.

As long as we can overcome the practical application problems that are holding back the mass-production of many AR projects, such as health and safety concerns, poor battery life, and clarifying their practical purpose, the future of AR is looking big and bright and we look to partner with players who are catering that segment.

Reach out to us at AMSTAR Technologies to get the best of your Augmented Reality initiatives starting today.
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Posted on 07-02-18

2018 vs. 2010 Information Technology scenario:-


“2018 will be driven by a growing demand for real-time data capture and Business focus on Mobile Workforces with impetus on Reskilling and Retraining initiatives. Integration capabilities will face minor hurdles for effective Technology Implementation”.

Mr. Joseph Jayakumar CEO, Amstar Technologies

On the Information Technology front recently Mobility has seen an accelerated growth chart in Indian enterprises in the recent years. In a survey by IDC, 37% of the Indian organizations have rated enterprise mobility as crucial. With IoT and other enabling technologies like Analytics and Cloud, the adoption of mobility is rapidly increasing and combined with the impact of Augmented Reality / Virtual Reality, enterprise mobility will witness a transcendental shift in the way customers and enterprises perceive it in present context.

This is causing a Fear of missing out (FOMO) scenario in large and mid scale technology players as they are not sufficiently mapped or adequately trained operationally as they grow laterally in their job sectors. Compared to 2010 which was witnessing a boom in Cloud, Digital and Social Evangelism today’s sector is Dynamic with a Passion to outperform.

With BYOD (Bring Your own Devices) creating a new trend in IT, Mobile Technologies, AI (Artificial Intelligence) will be verticals to watch out for. Uncapped technology markets which were not a priority for many providers are now becoming a potential market for players. With it comes the robust need of training and augmenting the Technology gaps and that’s where Amstar comes with its vast expertise of cross training and retraining services.

Augmented Reality/Virtual Reality, wearable technologies powered by data, analytics, and streamlined security strategies will not only be used for better customer experience but also for workforce optimization and enhanced operational efficiency. Adds Mr. Joseph Jayakumar on this perspective “A lot has happened. A lot needs to be done” and we help them in bridging the gap in technology globally.

Better customer experience and enhanced business efficiency are driving demands for businesses today. Add to that intelligent conversational bots aka chatbots which are being largely integrated into the mobile app space.

Yes players are adding power of possibilities to the question of probabilities and they are becoming successful to an extent but they are causing what we call a huge technology drain quips Mr. Joseph Jayakumar of Amstar Technologies who adds on a candid note “Learn to be the master of Technology and machines. These jobs never existed before” either via on the job or off the job training initiatives or get hold of a staunch mentor today.

With SMARKETING in IT virtually ending the gap between physical and virtual presence between provider and buyer, The wheels in motion have been set to either perform or perish mode as both supplier and customer are working for their piece of cake in an aggressive economy.

Market Dynamics are also leaving providers with no choice but to upgrade legacy systems and migrate to robust software. With robust software comes the need of skilled training and resources and that’s where we try to augment our offerings adds Jayakumar by Lateral staffing, IT Infrastructure and Management, Software Consulting and next generation Enterprise learning solutions through an umbrella of customized niche IT services and solutions via Amstar.

In Technology Services, where Outcomes speaks for itself RTT (Rights to Technology) has become a business imperative for Enterprise Owners. However do not forget the statutory caution that Technology Platforms needs prior trained manpower/ mentoring on and that’s where forging a new partnership with an agnostic solutions provider helps from a multilateral perspective.

On that note Amstar with its proficient expertise of training more than 36000+ customers globally can provide you with the best yet effective adhoc technology based solutions.

Register with Amstar Today which prides on providing proven results with expertise for effective adhoc technology based solutions.

*Special Tariffs for IBM Employees/Partners applicable*

Posted on 06-02-18

Discussing Technology candidly: – Get ready for a Dynamic Evolutionary era


Joseph Jayakumar is a Professional Business Consultant and Seasoned Entrepreneur heading Amstar Technologies from Bangalore. He is an Easy to Approach Mentor and Coach with hands on expertise in Technology, Cloud and SMARKETING having helped many IT clients achieve their outcomes.

Having worked extensively in the IT sector, his mantra is “Taking One Step at a Time” and most importantly taking “Ownership” or “Stakeholdership” of responsibility.

His diversified skillsets in IT Channel Partner Management, Key Account Management and B-2-B Sales strategies has been evolutionary helping organizations in achieving a significant higher turnover and profits

As a successful CEO he has been pivotal in deconstructing the elusive “BOLT” model i.e. Build Operate Lease and Transfer in Channel Partners across India. When he is at Amstar he combines his rich expertise across verticals to help Amstar leverage to further heights.

Quiz him about his views on today’s Technology of Tomorrow (TTOT) and Internet of Things, Cloud. Here is what he has to add “Get ready for a Dynamic Evolutionary era” where Technology will overpower humans in literally everything they do.

Lessons of his Business are dynamic. In today’s security world it’s a never ending cat and mouse game. The reason being hackers are trying to breach networks across verticals. Networks can be breached in minutes and companies have now moved to advanced encryption mechanisms.


Market Dynamics are also leaving providers with no choice but to upgrade legacy systems and migrate to robust software. With robust software comes the need of skilled training and resources and that’s where we try to augment our offerings adds Jayakumar by Lateral staffing, IT Infrastructure and Management, Software Consulting and next generation Enterprise learning solutions through an umbrella of customized niche IT services and solutions via Amstar.

Technology Giants should also understand that “No Software or Enterprise solution” is 100% secure. Here is where you should go for mitigation checks to check its usage. Tried and Tested principles are passé and On Job Training schedules are need of the hour. This is where Amstar has all the forte to execute it adds Joseph Jayakumar who has trained more than 36000+ professionals from more than 300+ enterprises across all verticals globally


However on a candid note every IT worker should learn and also make others learn about making technology, data devices infrastructure and data assets robust. IOT, Block chain, Machine Learning are complex domains with constant fluxes and rapid changes which needs skilled professionals. That’s where Amstar is there to help professionals connect the dots to the Technology of Tomorrow

Lastly He prides on the power of “We Factor” which just took wings to greater heights when Amstar became the official Training Sales & Delivery Partner [TSDP] of Arrow ECS for IBM Training. However Amstar’s Connectedness, Compassion, Courage, Cosmology, and Commitment (4 C’s) remain the same for any vendor.

Posted on 25-01-18

Crests of Enterprise Learning: How IT sector can map its trends holistically in 2018


With 2018 on a revamp or reskill mode, Organizations are now on “Strategize to Win” for the future. Technologically India will witness a wave of business transformation digitally generating new prospects for enterprises across every industry.

These will be more on a “Pay per Outcome” basis. Business leaders are aware of the power of technology. Every budget has an IT component, every campaign has an IT dimension, and all Business decisions have IT at its core.

Beyond Smart phone’s in present scenario we have been largely impacted the way we do business by Social and Digital Media, Emergence of new Trends on private and Hybrid Cloud, Big Data and Analytics.

When IT is at its core, Suppliers and Vendors need to map to the 4S model i.e. Scalability, Sustainability, Spillover and Synergies. Else we have to witness what we call as “Technology Saturation” phase quips Joseph Jayakumar, CEO Amstar Technologies who has been in the IT space for more than 30+ years across senior leadership roles.

Value Chains have been disruptive and Enterprises are looking at newer paradigms to revamp themselves. Here are 4 (four) broader trends from Amstar’s perspective which will revamp Enterprise Learning ecosystem dynamically in 2018.

The stitch in time is not just mapping your Analytics, Algorithms and Artificial Intelligence holistically. It’s about integrating them contextually. The tenets falls back to “How will Enterprise Learning” benefit an Organization?


The Key Differentiators or USP’s will be

-Adoption of Social and Digital Technologies by Enterprises across value chains.

-Adoption and Migration to Cloud by SME’S (Small and Medium Enterprises) and LSI’s (Large Scale Industries) as per their relevant need and usage.

-Skill Set requirement mapping and Need fulfillment analysis.

-Enterprise Mobility.

These differentiators make the Enterprise more flexible and outcome based.

Organizations looking to unlock their full business potential must keep in sync with upcoming technology trends. Here is where we suggest getting a hand on skill assessment discussion or audit done with your Trainer first.

This helps you as an Enterprise stay connected with customers and most importantly competitors. Follow this across departments and you get the Enterprise learning mechanism and learning implementation you had always envisioned.

Even more simple connect with a thought leader who has helped other players become pioneers in the Enterprise Learning growth life cycle starting today.

A stitch in need is the need of the hour, sums up Joseph Jayakumar, CEO Amstar Technologies as Enterprise Learning is not just a buzzword, rather it is here to stay and will bring about radical changes in the way Companies think and operate.

With outcome based pay model showing signs of resurgence in the IT sector, Enterprise Learning is all about how your business is innovative, customer centric and being accessible across mediums. These will eventually reach out to other branches in ecosystem like customer analytics, sourcing and information security protocols.

Reach out to us at Amstar to get an Enterprise Learning Audit done today.Register at now.

*Special Tariffs for IBM Employees/Affiliates applicable*

Posted on 24-01-18

Innovative Marketing Opportunities for IT Channel Partners in 2018

"Technology is cluttered. So are your Outcomes
Too many OEM partners? Forgotten your Objectives?
Yet left to handle an army of attention seeking staff back at work?
For you yes, less is more
Technology based Training and Reskilling is what we specialize in
Achieve the ROI Outcomes and Accolades you had always aspired
You want it all, in one Single partner
So why fuss over many?
When all you need is one partner and that’s Amstar
Get in touch with us today to start aiming towards a Brighter Future"


IT reseller and services partners are facing a rapidly evolving Sales and Marketing landscape. This is creating professional marketers and sales leaders with scalability challenges and untapped opportunities in 2018. SMARKETING is need of the hour when we talk of how Integration and Implementation has to go hand in hand. This helps them get the best out of their Marketing initiatives in today’s disruptive redundant era.

 Joseph Jayakumar, IT Thought leader and CEO at Amstar Technologies lists down his pointers which IT resellers can include to get the best out of their IT marketing initiatives for 2018.

Find a Definition:- IT resellers need to integrate Inbound Marketing and Content Marketing. This should be relevant to Informational needs of the Buyer’s persona. This step by step process helps them convert them into qualified leads which can be nurtured via contextual automated email marketing mechanism.

Eliminate Conventional Techniques not generating Outcomes:- IT resellers should eliminate conventional “Post It” note marketing techniques in today’s connected era. Trade publications and Physical events need to be augmented to Digital and Social apart from conventional PR. Lead generation mechanism will become more channelized if cross mapped across mediums.


Break barriers causing Interruptive SMARKETING:- IT resellers should learn to break paradigms involving “When they are ready to buy, they’ll find you” and that’s possible with the way how best they train and motivate themselves and their teams.

New technology platforms have changed relationship between buyers and vendors in Information Technology sector. It’s all about how resellers map channels and partners constantly to reach out to customers. Even better sign up with us to begin your successful journey as a Value Added Reseller starting today.


The emergence of Cloud Computing and Software as a Service: – With IT buyer consumerism migrating dynamically online and the balance of power now shifting to “What exactly the Customer wants”. The buying process has changed way buyers carry out the process which has been evolutionized by Digital PR and Cloud.

Market consolidation:- IT Resellers across market verticals have overtaken IT giant marketing initiatives. For Instance the top10 ERP vendors and IT Resellers now own 64% of the ERP market. With Gartner predicting even a further consolidation in days ahead to come, IT resellers will be competing on value based outcome based consulting and selling in days to come.

Buyers also want to know how an IT reseller can be entrusted to take responsibility for a problem and possess essential know-how’s, resources and processes to fix it. Demonstrating this expertise through strategic thought leadership is a great way of establishing this trust and confidence in potential buyers.

Growth of Strategic Outbound marketing: -Smaller, more agile companies and IT resellers are better placed to succeed here. The most important elements in strategic outbound marketingare the right deployment of tactical advice and expertise to help customers solve problems and answer questions.

So if you are a IT Services Company, Take advantage of the revolution in the buyer behavior and the marketing response emerging across platforms. If you have already started down this path please share your experiences by empaneling with us an ITValue added Reseller today.

Or Find out more about “How Can Amstar assist you to get the best out of your IT Reseller Marketing” initiatives with outcomes starting today.

Posted on 19-01-18

Data Protection vs. Think Thank Teams: – How robust are your Data protection initiatives?

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Amstar prides on itself as a leading solutions provider and a certified IBM Authorized training partner (ATP) for CXO’s, CIO’s and CTO’s of reputed companies. Keeping in trend with dynamic changes happening in Information Technology and Services sector becoming need based, Reskilling is now the need of the hour. The question we have for our partners however is“How do you make your Data protection/encryption more secure”?And “How do you ensure your employees are updated with the trends holistically in that sector/scenario?”

While our customers are aware that Futuristic Technology will be the impetus going forward. Skillset mapping is something they are very particular and come back to us when need arises. The reason being when Technology is being migrated, Business models being revamped, Industries going for resize or reskill mode and most importantly “What’s the outcome” delivered mode ?!


As a solutions partner our USP (Unique selling proposition) we exponentially have more leverage and wherewithal to impact the full outcome based potential of our customer.

USP This leads to breaking up of silos and back to the discussion where Data protection shall be more secure and Think Tank teams further optimized as we try to encompass and augment them through our experiential cross functional training programmes.

This is the need of the hour adds Joseph Jayakumar CEO, Amstar Technologies who has been in the space from more than 30+ years across senior leadership roles.

With Skill councils set to create sourcing firms to absorb trained manpower, the need comes back to “How Sufficiently Skilled they are”? Though there might be Bots to monitor productivity, nothing beats conventional subject matter expertise which is learnt from thought leaders operating in that space.

With 2018 to see more aggressive hiring’s as per a Mercer’s pay survey “In the shared services sector, there is an influx of captive organizations across Retail, FMCG, Manufacturing and Pharmaceuticals sector”.

While newer roles are emerging in Supply Chain Planning, Analytics, Demand Planning, Computer Imagery, Store Design, Merchandising etc. This also brings with them issues pertaining to

-Innovative Data protection initiatives
-Think Tank Team formulation
-Legacy systems migration
-Technology and Software upgradation

With Value Chain evolutions at work being disruptive, Companies are looking at increasing headcount,” From a vendor neutral solution provider perspective, we have a huge untapped market”. Through this we envision to reach out to our stakeholders to innovate and create new paradigms in platforms through our new age customized solutions”.

The emergence of a new set of jobs known as the ‘new collar jobs’ i.e. jobs which combine technical skills in areas as cloud, cognitive, security, data science and predictive modeling etc. This will require a deep knowledge base rooted in higher education and training”. Where there is a need there is a way and we provide that way ahead for our partners globally the best possible way exclusively at Amstar.

Enhance your Data protection and think tank team efficiency starting with Amstar Today. Get in touch with us to get your Software Training Mapping done exclusively. Register at

*Special Tariffs for IBM Employees/Affiliates applicable*

Posted on 18-01-18

Technology Reskilling: -Need of the hour when we talks of Today’s Disruption in IT.

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At Amstar we strive consistently to merge Technology needs with Outcomes holistically through our diverse range of learning solutions to the IT sector globally. So when we read about Deportation scenario being brought about by the present administration in USA, We were shocked.

This move could tentatively force deportation of thousands of Indian H-1B visa holders who possess temporary US visas that allow companies to hire highly skilled foreign professionals working in areas with shortages of qualified American workers.

Although not finalized, there may be a scenario in near future where a forced deportation tactic could be inevitable. This is a tricky scenario for IT professionals as according to several reports, there are over 5 lakh Indian technology professionals who are working in the US on H-1B visa itself.

So question comes in picture? How can a professional keep himself abreast with so much dynamic changes happening around him.

We accept that Change is inevitable, however at Amstar it has to be holistic in nature and thus we insist on Technology Reskilling with mapped purposes as the current need of the hour.

Here is what we have for professionals who are confused about What Technology Reskilling is all about and how to go about it “One Step at a time” to be ahead of the competition globally.

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Full Steam Full Service: –The IT industry today is very dynamic and aggressive. Overlap of services is a certainty and migration to alternative skill sets is inevitable. Outcome based pay models may return as compared to Time based models. Cloud, IOT, Data modeling, Machine learning will take IT ahead to newer paradigms.

Human Resources will work on Overtime Ad-hoc basis: – The IT Industry will lean on newer and innovative approaches to Hire, Retain and Talent nurture. This is because Gen Z and younger Millenials will force companies to integrate and look at new job definitions, rotations, training, appraisals and remuneration etc. This in turn will change hierarchical paradigms of power and command chains existing formally in the IT sector.

Purpose vs. Positioning: – IT Solutions without outcomes will be phased out. CIO and CXO’s have been mapping this trend actively with an objective vs. outcome scenario. And if being addressed what are the tangible and intangible costs associated with it?

Upgrade yourself: – Self explanatory but something we tend to overlook. We insist you to get hold of a good training partner when it comes to IT to be ahead of the race. A Word of caution though as we have been in the industry vertical for more than a decade is “Never restrict to just a limited skill set” as you never know when it will be phased out.

Honesty is still the best policy: – Employers will seek transparency and authenticity from employees when it comes to niche skillsets. If not aware consult your HR Department about your concerns or get in touch with us and we can help you grow new heights at your present jobs starting today.

Sensitivity in service: – IT being disruptive and dynamic in today’s scenario is facing huge trends in new sectors unheard of. We are witnessing what we see as a beginning of a giant and sophisticated Technology Revolution. But at the heart of any revolution lies impeccable service and that becomes the key differentiator for any provider.

The Discontentment with Technology: –Technology will become more experiential. Machine and Human learning, Data Modeling will go hand in hand. Some may adapt and many will resent to it. But are you equipped well enough is the question we at Amstar have for you? As key trends impacting IT sector keep changing dynamically both on a micro and macro factor globally.

Get in touch with us today to get your Technology Re-skilling assessment done exclusively. Register at

*Special Tariffs for IBM Employees/Affiliates applicable*

Posted on 17-01-18

2018:- The year of Exceeding Expectations vs. Just Meets Expectations

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Information Technology and Software Industry is going through a major revamp mode. So when we at Amstar decided what is in anvil as a leading solutions partner for IT sector across sectors, here is what comes up in our mind.

As quoted by Vala Afsher, Chief Digital Evangelist at with upgrade in Technology happening at a rapid pace, There comes a greater Responsibility on service and solution providers on how well can they connect to their customers holistically yet relevantly.

Amstar believes that Technology offerings will be more customized and need based. As innovative technology offerings like Artificial Intelligence (AI), Robotics and Automation, Augmented reality and Block Chain to name a few are not only disrupting and transforming conventional business models. They are also ushering in the so-called upgrade yourself or reskill yourself or be phased out scenario.So how do providers, organizations and most importantly lateral employees handle this scenario? Although inevitable it’s about being able to create expectations across value chain and it begins with this simple step of being updated and relevant subjectively.

If we get back to remembering who the customers are, and then re-segmenting their needs more intelligently that creates an impact to begin with. Reskilling comes next; this is where we say getting a hold makes the difference. Invest on yourself and most importantly get the hands on knowledge to be ahead in the race.

The biggest issue Technology vendor’s face is that of legacy systems migration. With a rapid pace in technology automation, Providers are now embracing the cloud and are becoming hybrid but are lost and here is where Reskilling/Cross Training comes into picture which Amstar prides as a pioneer from 2005 across all products and segments in Technology.

Lastly to exceed expectations when Organizations are transitioning themselves from legacy based systems they should not forget about updating their employee skill sets be it either on the job or off the job.

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With Technology being a sought after main front communication medium today, Don’t forget about the people who are in the front-line handling your customers and make sure they are empowered and enabled to be successful with the new kinds of products and services you’re bringing to market. This is very essential to create that ‘Customer Centric Expectation’ you have always envisioned.

While Amstar believes that the gap between strategy and execution is widening and is the most disruptive time seen in Technology in many decades. Yet with a properly trained resource staff and able thought leadership there is hope and no doubt about you cracking the Exceeded Expectations code.

Exceed your Expectations Journey today starting with Amstar Today. Get in touch with us today to get your Technology Training Outcome Mapping done exclusively. Register at

*Special Tariffs for IBM Employees/Affiliates applicable*