Blog 1

2018:- The year of Exceeding Expectations vs. Just Meets Expectations

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Information Technology and Software Industry is going through a major revamp mode. So when we at Amstar decided what is in anvil as a leading solutions partner for IT sector across sectors, here is what comes up in our mind.

As quoted by Vala Afsher, Chief Digital Evangelist at with upgrade in Technology happening at a rapid pace, There comes a greater Responsibility on service and solution providers on how well can they connect to their customers holistically yet relevantly.

Amstar believes that Technology offerings will be more customized and need based. As innovative technology offerings like Artificial Intelligence (AI), Robotics and Automation, Augmented reality and Block Chain to name a few are not only disrupting and transforming conventional business models. They are also ushering in the so-called upgrade yourself or reskill yourself or be phased out scenario.So how do providers, organizations and most importantly lateral employees handle this scenario? Although inevitable it’s about being able to create expectations across value chain and it begins with this simple step of being updated and relevant subjectively.

If we get back to remembering who the customers are, and then re-segmenting their needs more intelligently that creates an impact to begin with. Reskilling comes next; this is where we say getting a hold makes the difference. Invest on yourself and most importantly get the hands on knowledge to be ahead in the race.

The biggest issue Technology vendor’s face is that of legacy systems migration. With a rapid pace in technology automation, Providers are now embracing the cloud and are becoming hybrid but are lost and here is where Reskilling/Cross Training comes into picture which Amstar prides as a pioneer from 2005 across all products and segments in Technology.

Lastly to exceed expectations when Organizations are transitioning themselves from legacy based systems they should not forget about updating their employee skill sets be it either on the job or off the job.

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With Technology being a sought after main front communication medium today, Don’t forget about the people who are in the front-line handling your customers and make sure they are empowered and enabled to be successful with the new kinds of products and services you’re bringing to market. This is very essential to create that ‘Customer Centric Expectation’ you have always envisioned.

While Amstar believes that the gap between strategy and execution is widening and is the most disruptive time seen in Technology in many decades. Yet with a properly trained resource staff and able thought leadership there is hope and no doubt about you cracking the Exceeded Expectations code.

Exceed your Expectations Journey today starting with Amstar Today. Get in touch with us today to get your Technology Training Outcome Mapping done exclusively. Register at

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Blog 2

Technology Reskilling: -Need of the hour when we talks of Today’s Disruption in IT.

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At Amstar we strive consistently to merge Technology needs with Outcomes holistically through our diverse range of learning solutions to the IT sector globally. So when we read about Deportation scenario being brought about by the present administration in USA, We were shocked.

This move could tentatively force deportation of thousands of Indian H-1B visa holders who possess temporary US visas that allow companies to hire highly skilled foreign professionals working in areas with shortages of qualified American workers.

Although not finalized, there may be a scenario in near future where a forced deportation tactic could be inevitable. This is a tricky scenario for IT professionals as according to several reports, there are over 5 lakh Indian technology professionals who are working in the US on H-1B visa itself.

So question comes in picture? How can a professional keep himself abreast with so much dynamic changes happening around him.

We accept that Change is inevitable, however at Amstar it has to be holistic in nature and thus we insist on Technology Reskilling with mapped purposes as the current need of the hour.

Here is what we have for professionals who are confused about What Technology Reskilling is all about and how to go about it “One Step at a time” to be ahead of the competition globally.

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Full Steam Full Service: –The IT industry today is very dynamic and aggressive. Overlap of services is a certainty and migration to alternative skill sets is inevitable. Outcome based pay models may return as compared to Time based models. Cloud, IOT, Data modeling, Machine learning will take IT ahead to newer paradigms.

Human Resources will work on Overtime Ad-hoc basis: – The IT Industry will lean on newer and innovative approaches to Hire, Retain and Talent nurture. This is because Gen Z and younger Millenials will force companies to integrate and look at new job definitions, rotations, training, appraisals and remuneration etc. This in turn will change hierarchical paradigms of power and command chains existing formally in the IT sector.

Purpose vs. Positioning: – IT Solutions without outcomes will be phased out. CIO and CXO’s have been mapping this trend actively with an objective vs. outcome scenario. And if being addressed what are the tangible and intangible costs associated with it?

Upgrade yourself: – Self explanatory but something we tend to overlook. We insist you to get hold of a good training partner when it comes to IT to be ahead of the race. A Word of caution though as we have been in the industry vertical for more than a decade is “Never restrict to just a limited skill set” as you never know when it will be phased out.

Honesty is still the best policy: – Employers will seek transparency and authenticity from employees when it comes to niche skillsets. If not aware consult your HR Department about your concerns or get in touch with us and we can help you grow new heights at your present jobs starting today.

Sensitivity in service: – IT being disruptive and dynamic in today’s scenario is facing huge trends in new sectors unheard of. We are witnessing what we see as a beginning of a giant and sophisticated Technology Revolution. But at the heart of any revolution lies impeccable service and that becomes the key differentiator for any provider.

The Discontentment with Technology: –Technology will become more experiential. Machine and Human learning, Data Modeling will go hand in hand. Some may adapt and many will resent to it. But are you equipped well enough is the question we at Amstar have for you? As key trends impacting IT sector keep changing dynamically both on a micro and macro factor globally.

Get in touch with us today to get your Technology Re-skilling assessment done exclusively. Register at

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Blog 3

Data Protection vs. Think Thank Teams: – How robust are your Data protection initiatives?

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Amstar prides on itself as a leading solutions provider and a certified IBM Authorized training partner (ATP) for CXO’s, CIO’s and CTO’s of reputed companies. Keeping in trend with dynamic changes happening in Information Technology and Services sector becoming need based, Reskilling is now the need of the hour. The question we have for our partners however is“How do you make your Data protection/encryption more secure”?And “How do you ensure your employees are updated with the trends holistically in that sector/scenario?”

While our customers are aware that Futuristic Technology will be the impetus going forward. Skillset mapping is something they are very particular and come back to us when need arises. The reason being when Technology is being migrated, Business models being revamped, Industries going for resize or reskill mode and most importantly “What’s the outcome” delivered mode ?!


As a solutions partner our USP (Unique selling proposition) we exponentially have more leverage and wherewithal to impact the full outcome based potential of our customer.

USP This leads to breaking up of silos and back to the discussion where Data protection shall be more secure and Think Tank teams further optimized as we try to encompass and augment them through our experiential cross functional training programmes.

This is the need of the hour adds Joseph Jayakumar CEO, Amstar Technologies who has been in the space from more than 30+ years across senior leadership roles.

With Skill councils set to create sourcing firms to absorb trained manpower, the need comes back to “How Sufficiently Skilled they are”? Though there might be Bots to monitor productivity, nothing beats conventional subject matter expertise which is learnt from thought leaders operating in that space.

With 2018 to see more aggressive hiring’s as per a Mercer’s pay survey “In the shared services sector, there is an influx of captive organizations across Retail, FMCG, Manufacturing and Pharmaceuticals sector”.

While newer roles are emerging in Supply Chain Planning, Analytics, Demand Planning, Computer Imagery, Store Design, Merchandising etc. This also brings with them issues pertaining to

-Innovative Data protection initiatives
-Think Tank Team formulation
-Legacy systems migration
-Technology and Software upgradation

With Value Chain evolutions at work being disruptive, Companies are looking at increasing headcount,” From a vendor neutral solution provider perspective, we have a huge untapped market”. Through this we envision to reach out to our stakeholders to innovate and create new paradigms in platforms through our new age customized solutions”.

The emergence of a new set of jobs known as the ‘new collar jobs’ i.e. jobs which combine technical skills in areas as cloud, cognitive, security, data science and predictive modeling etc. This will require a deep knowledge base rooted in higher education and training”. Where there is a need there is a way and we provide that way ahead for our partners globally the best possible way exclusively at Amstar.

Enhance your Data protection and think tank team efficiency starting with Amstar Today. Get in touch with us to get your Software Training Mapping done exclusively. Register at

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Blog 4

Innovative Marketing Opportunities for IT Channel Partners in 2018

"Technology is cluttered. So are your Outcomes
Too many OEM partners? Forgotten your Objectives?
Yet left to handle an army of attention seeking staff back at work?
For you yes, less is more
Technology based Training and Reskilling is what we specialize in
Achieve the ROI Outcomes and Accolades you had always aspired
You want it all, in one Single partner
So why fuss over many?
When all you need is one partner and that’s Amstar
Get in touch with us today to start aiming towards a Brighter Future"


IT reseller and services partners are facing a rapidly evolving Sales and Marketing landscape. This is creating professional marketers and sales leaders with scalability challenges and untapped opportunities in 2018. SMARKETING is need of the hour when we talk of how Integration and Implementation has to go hand in hand. This helps them get the best out of their Marketing initiatives in today’s disruptive redundant era.

 Joseph Jayakumar, IT Thought leader and CEO at Amstar Technologies lists down his pointers which IT resellers can include to get the best out of their IT marketing initiatives for 2018.

Find a Definition:- IT resellers need to integrate Inbound Marketing and Content Marketing. This should be relevant to Informational needs of the Buyer’s persona. This step by step process helps them convert them into qualified leads which can be nurtured via contextual automated email marketing mechanism.

Eliminate Conventional Techniques not generating Outcomes:- IT resellers should eliminate conventional “Post It” note marketing techniques in today’s connected era. Trade publications and Physical events need to be augmented to Digital and Social apart from conventional PR. Lead generation mechanism will become more channelized if cross mapped across mediums.


Break barriers causing Interruptive SMARKETING:- IT resellers should learn to break paradigms involving “When they are ready to buy, they’ll find you” and that’s possible with the way how best they train and motivate themselves and their teams.

New technology platforms have changed relationship between buyers and vendors in Information Technology sector. It’s all about how resellers map channels and partners constantly to reach out to customers. Even better sign up with us to begin your successful journey as a Value Added Reseller starting today.


The emergence of Cloud Computing and Software as a Service: – With IT buyer consumerism migrating dynamically online and the balance of power now shifting to “What exactly the Customer wants”. The buying process has changed way buyers carry out the process which has been evolutionized by Digital PR and Cloud.

Market consolidation:- IT Resellers across market verticals have overtaken IT giant marketing initiatives. For Instance the top10 ERP vendors and IT Resellers now own 64% of the ERP market. With Gartner predicting even a further consolidation in days ahead to come, IT resellers will be competing on value based outcome based consulting and selling in days to come.

Buyers also want to know how an IT reseller can be entrusted to take responsibility for a problem and possess essential know-how’s, resources and processes to fix it. Demonstrating this expertise through strategic thought leadership is a great way of establishing this trust and confidence in potential buyers.

Growth of Strategic Outbound marketing: -Smaller, more agile companies and IT resellers are better placed to succeed here. The most important elements in strategic outbound marketingare the right deployment of tactical advice and expertise to help customers solve problems and answer questions.

So if you are a IT Services Company, Take advantage of the revolution in the buyer behavior and the marketing response emerging across platforms. If you have already started down this path please share your experiences by empaneling with us an ITValue added Reseller today.

Or Find out more about “How Can Amstar assist you to get the best out of your IT Reseller Marketing” initiatives with outcomes starting today.

Blog 5

Crests of Enterprise Learning: How IT sector can map its trends holistically in 2018


With 2018 on a revamp or reskill mode, Organizations are now on “Strategize to Win” for the future. Technologically India will witness a wave of business transformation digitally generating new prospects for enterprises across every industry.

These will be more on a “Pay per Outcome” basis. Business leaders are aware of the power of technology. Every budget has an IT component, every campaign has an IT dimension, and all Business decisions have IT at its core.

Beyond Smart phone’s in present scenario we have been largely impacted the way we do business by Social and Digital Media, Emergence of new Trends on private and Hybrid Cloud, Big Data and Analytics.

When IT is at its core, Suppliers and Vendors need to map to the 4S model i.e. Scalability, Sustainability, Spillover and Synergies. Else we have to witness what we call as “Technology Saturation” phase quips Joseph Jayakumar, CEO Amstar Technologies who has been in the IT space for more than 30+ years across senior leadership roles.

Value Chains have been disruptive and Enterprises are looking at newer paradigms to revamp themselves. Here are 4 (four) broader trends from Amstar’s perspective which will revamp Enterprise Learning ecosystem dynamically in 2018.

The stitch in time is not just mapping your Analytics, Algorithms and Artificial Intelligence holistically. It’s about integrating them contextually. The tenets falls back to “How will Enterprise Learning” benefit an Organization?


The Key Differentiators or USP’s will be

-Adoption of Social and Digital Technologies by Enterprises across value chains.

-Adoption and Migration to Cloud by SME’S (Small and Medium Enterprises) and LSI’s (Large Scale Industries) as per their relevant need and usage.

-Skill Set requirement mapping and Need fulfillment analysis.

-Enterprise Mobility.

These differentiators make the Enterprise more flexible and outcome based.

Organizations looking to unlock their full business potential must keep in sync with upcoming technology trends. Here is where we suggest getting a hand on skill assessment discussion or audit done with your Trainer first.

This helps you as an Enterprise stay connected with customers and most importantly competitors. Follow this across departments and you get the Enterprise learning mechanism and learning implementation you had always envisioned.

Even more simple connect with a thought leader who has helped other players become pioneers in the Enterprise Learning growth life cycle starting today.

A stitch in need is the need of the hour, sums up Joseph Jayakumar, CEO Amstar Technologies as Enterprise Learning is not just a buzzword, rather it is here to stay and will bring about radical changes in the way Companies think and operate.

With outcome based pay model showing signs of resurgence in the IT sector, Enterprise Learning is all about how your business is innovative, customer centric and being accessible across mediums. These will eventually reach out to other branches in ecosystem like customer analytics, sourcing and information security protocols.

Reach out to us at Amstar to get an Enterprise Learning Audit done today.Register at now.

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Blog 6

Discussing Technology candidly: – Get ready for a Dynamic Evolutionary era


Joseph Jayakumar is a Professional Business Consultant and Seasoned Entrepreneur heading Amstar Technologies from Bangalore. He is an Easy to Approach Mentor and Coach with hands on expertise in Technology, Cloud and SMARKETING having helped many IT clients achieve their outcomes.

Having worked extensively in the IT sector, his mantra is “Taking One Step at a Time” and most importantly taking “Ownership” or “Stakeholdership” of responsibility.

His diversified skillsets in IT Channel Partner Management, Key Account Management and B-2-B Sales strategies has been evolutionary helping organizations in achieving a significant higher turnover and profits

As a successful CEO he has been pivotal in deconstructing the elusive “BOLT” model i.e. Build Operate Lease and Transfer in Channel Partners across India. When he is at Amstar he combines his rich expertise across verticals to help Amstar leverage to further heights.

Quiz him about his views on today’s Technology of Tomorrow (TTOT) and Internet of Things, Cloud. Here is what he has to add “Get ready for a Dynamic Evolutionary era” where Technology will overpower humans in literally everything they do.

Lessons of his Business are dynamic. In today’s security world it’s a never ending cat and mouse game. The reason being hackers are trying to breach networks across verticals. Networks can be breached in minutes and companies have now moved to advanced encryption mechanisms.


Market Dynamics are also leaving providers with no choice but to upgrade legacy systems and migrate to robust software. With robust software comes the need of skilled training and resources and that’s where we try to augment our offerings adds Jayakumar by Lateral staffing, IT Infrastructure and Management, Software Consulting and next generation Enterprise learning solutions through an umbrella of customized niche IT services and solutions via Amstar.

Technology Giants should also understand that “No Software or Enterprise solution” is 100% secure. Here is where you should go for mitigation checks to check its usage. Tried and Tested principles are passé and On Job Training schedules are need of the hour. This is where Amstar has all the forte to execute it adds Joseph Jayakumar who has trained more than 36000+ professionals from more than 300+ enterprises across all verticals globally


However on a candid note every IT worker should learn and also make others learn about making technology, data devices infrastructure and data assets robust. IOT, Block chain, Machine Learning are complex domains with constant fluxes and rapid changes which needs skilled professionals. That’s where Amstar is there to help professionals connect the dots to the Technology of Tomorrow

Lastly He prides on the power of “We Factor” which just took wings to greater heights when Amstar became the official Training Sales & Delivery Partner [TSDP] of Arrow ECS for IBM Training. However Amstar’s Connectedness, Compassion, Courage, Cosmology, and Commitment (4 C’s) remain the same for any vendor.

Blog 7

2018 vs. 2010 Information Technology scenario:-


“2018 will be driven by a growing demand for real-time data capture and Business focus on Mobile Workforces with impetus on Reskilling and Retraining initiatives. Integration capabilities will face minor hurdles for effective Technology Implementation”.

Mr. Joseph Jayakumar CEO, Amstar Technologies

On the Information Technology front recently Mobility has seen an accelerated growth chart in Indian enterprises in the recent years. In a survey by IDC, 37% of the Indian organizations have rated enterprise mobility as crucial. With IoT and other enabling technologies like Analytics and Cloud, the adoption of mobility is rapidly increasing and combined with the impact of Augmented Reality / Virtual Reality, enterprise mobility will witness a transcendental shift in the way customers and enterprises perceive it in present context.

This is causing a Fear of missing out (FOMO) scenario in large and mid scale technology players as they are not sufficiently mapped or adequately trained operationally as they grow laterally in their job sectors. Compared to 2010 which was witnessing a boom in Cloud, Digital and Social Evangelism today’s sector is Dynamic with a Passion to outperform.

With BYOD (Bring Your own Devices) creating a new trend in IT, Mobile Technologies, AI (Artificial Intelligence) will be verticals to watch out for. Uncapped technology markets which were not a priority for many providers are now becoming a potential market for players. With it comes the robust need of training and augmenting the Technology gaps and that’s where Amstar comes with its vast expertise of cross training and retraining services.

Augmented Reality/Virtual Reality, wearable technologies powered by data, analytics, and streamlined security strategies will not only be used for better customer experience but also for workforce optimization and enhanced operational efficiency. Adds Mr. Joseph Jayakumar on this perspective “A lot has happened. A lot needs to be done” and we help them in bridging the gap in technology globally.

Better customer experience and enhanced business efficiency are driving demands for businesses today. Add to that intelligent conversational bots aka chatbots which are being largely integrated into the mobile app space.

Yes players are adding power of possibilities to the question of probabilities and they are becoming successful to an extent but they are causing what we call a huge technology drain quips Mr. Joseph Jayakumar of Amstar Technologies who adds on a candid note “Learn to be the master of Technology and machines. These jobs never existed before” either via on the job or off the job training initiatives or get hold of a staunch mentor today.

With SMARKETING in IT virtually ending the gap between physical and virtual presence between provider and buyer, The wheels in motion have been set to either perform or perish mode as both supplier and customer are working for their piece of cake in an aggressive economy.

Market Dynamics are also leaving providers with no choice but to upgrade legacy systems and migrate to robust software. With robust software comes the need of skilled training and resources and that’s where we try to augment our offerings adds Jayakumar by Lateral staffing, IT Infrastructure and Management, Software Consulting and next generation Enterprise learning solutions through an umbrella of customized niche IT services and solutions via Amstar.

In Technology Services, where Outcomes speaks for itself RTT (Rights to Technology) has become a business imperative for Enterprise Owners. However do not forget the statutory caution that Technology Platforms needs prior trained manpower/ mentoring on and that’s where forging a new partnership with an agnostic solutions provider helps from a multilateral perspective.

On that note Amstar with its proficient expertise of training more than 36000+ customers globally can provide you with the best yet effective adhoc technology based solutions.

Register with Amstar Today which prides on providing proven results with expertise for effective adhoc technology based solutions.

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Blog 8

Analysis of Augmented Reality Technologies and their Marketability in the Information Technology segment



Here we analyze past approaches in designing and marketing Augmented Reality apps or devices, and discover key issues that prevented their mainstream adoption. We like to offer insights into novel approaches to marketing technology products; in particular Augmented Reality devices in Technology sector. We analyze marketing strategies in order to understand which have been successful and which problems should be avoided in future campaigns. Although other articles and blogs have discussed some of these topics prominently, none of them has discussed them with an interdisciplinary objective. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived and reported by mainframe media. This topic includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analyses.


What is Augmented Reality?

Augmented Reality has become a hot topic, partly because of the Pokémon Go phenomenon (a popular game for mobile phones). Augmented reality (AR) refers to the juxtaposition of graphics or digital information onto what an individual is seeing in real-time. It is a live view of an environment in the physical world, with computer generated or virtual elements that augment or supplement that environment. This often looks like a hologram, where, for example, on top of a real table or cardboard sign, the user could see a tridimensional virtual object. The object would appear to be on top of the table or sign, integrated into the real physical environment

Technologically speaking in essence Augmented Reality changes the world around the users as they know it. Google famously entered into the augmented reality sphere with its Google Glass project.

Although there are already-existing AR technologies that have been widely implemented successfully. They include cognitive displays for military plane pilots, navigation bots (including GPS assistants), and a number of predictive tools for car driving such as auditory feedback for detecting incoming cars in blind-spots, or distance measuring interfaces for parking slots.

Microsoft has also developed a pair of glasses called HoloLens. These shades allow the user to interact with HD holograms in real life. Voice control functions further enhance the connectivity of this out of the box technology.

On a Technology front, the use of Augmented Reality surprisingly dates back as far as the early 1990s but has only recently been thrust into the limelight by the emergence of smart phone applications and wearable interfaces which make use of the adaptive technology more aggressive.


In the last few years we have seen many players trying to realize their vision for the next step in the evolution and implementation of augmented reality. Google attempted to popularize their Google Glass device. Epson made a heads-up display called the Moverio. Meta added sensors and made a more functional prototype. Despite all these attempts, they have not been able to make augmented reality mainstream yet technologically because of multiple teething factors.

The promising future of augmented reality

Augmented Reality has become a hot topic, and as of even more recently a hot product, in the last few years it is currently projected to explode further, with a projected $90+ billion dollar industry in the next 4 years. There are many promising products currently in the works for big name technology corporations and also for smaller start-ups quickly making a name for them. Indeed, the failure of Google Glass hasn’t seemed to discourage the AR community at all.

Another promising application for AR is in the design and construction field. The interactive nature of augmented reality technologies allows for better contextual awareness for architecture and the building and designing process.

The Inition AR app for iPad can create work with 3D printers to create semantic architectural models of potential building projects, including floor plans and environmental factors such as geographical location and wind flows around the building.

Not only is there success in the future of AR, it’s actually projected to surpass the super-popular virtual reality technologies in coming years. With so much potential in entertainment, medical, architectural, military, and other contextual fields, this comes as no surprise for Amstar Technologies to provide ad-hoc consulting in this space as it’s a untapped market.

As long as we can overcome the practical application problems that are holding back the mass-production of many AR projects, such as health and safety concerns, poor battery life, and clarifying their practical purpose, the future of AR is looking big and bright and we look to partner with players who are catering that segment.

Reach out to us at AMSTAR Technologies to get the best of your Augmented Reality initiatives starting today.
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